STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5511 | Financial Management | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. FAZIL AHMET ÖNCÜ |
Course Lecturer(s): |
Dr. MELİK ERTUĞRUL Dr. HAKAN BİLİR |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to provide a firm background about the essentials of corporate finance and financial management.This course describes the theory and also is oriented to more practical applications of the theory. |
The students who have succeeded in this course; I.Gain the ability to explain Stock Valuation and marketing effeciency, to be able to discuss cash flow,ng management, liquidation, book value and long term financial management. II. Will be able to use CAPM (Capital Asset Pricing Model) III. Will be able to explain the relations among financial desicions, risk and firm values. IV. Will be able to improve the investment projects by account tha cash flows in capital budgeting. |
The emphasis will be on topics such as basics of corporate finance, capital budgeting, estimating future cash flows, capital structure and dividend policy, long-term financing. |
Week | Subject | Related Preparation |
1) | Introduction to financial management | |
2) | Financial Analysis and Control | |
3) | Valuation | |
4) | Capital Budgeting | |
5) | Capital Structure and Dividend Policy | |
6) | A Brief Review of CAPM and APT Approaches | |
7) | Midterm Exam | |
8) | Applications of CAPM and APT | |
9) | Portfolio Theory | |
10) | Financial Planning and Budgeting | |
11) | Working Capital Management | |
12) | Long-Term Financing | |
13) | Special Topics in Finance | |
14) | Special Topics in Finance |
Course Notes / Textbooks: | Fundamentals of Financial Management, J. Van Horne/J.M. Wachowicz Jr. Sheridan Titman, Arthur J. Keown, John D. Martin; Financial Management Principles and Applications, Eleventh Edition, Prentice Hall, London, 2011. Financial Management, E. F. Brigham- L.C. Gapenski Essentials of corporate finance, Ross/Westerfield/Jordan |
References: | Fundamentals of Financial Management, J. Van Horne/J.M. Wachowicz Jr. Sheridan Titman, Arthur J. Keown, John D. Martin; Financial Management Principles and Applications, Eleventh Edition, Prentice Hall, London, 2011. Financial Management, E. F. Brigham- L.C. Gapenski Essentials of corporate finance, Ross/Westerfield/Jordan |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 50 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and brands expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and brandıng and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branding and to evaluate the results obtained within the framework of quality processes. |