SPEECH AND LANGUAGE THERAPY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV3633 | Cases in Marketing Communication | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor HAKKI PINAR KILIÇ |
Course Lecturer(s): |
Instructor HAKKI PINAR KILIÇ |
Recommended Optional Program Components: | None |
Course Objectives: | This course’s aim is to stimulate the students on the ever-expanding world of the marketing communication and familiarize them with the importance of the relationship marketing and integrated communication. Also special emphasis will be given to prepare and analyze business plans, marketing plans, and advertising plans |
The students who have succeeded in this course; There will be several cases during the course prepared from the different subjects. These cases will be selected among the local as well as international brands which can change from one year to another year depending on the popularity of the case and level of the students. Thus, the students will be able to learn the subject from actual cases. |
Students will be familiarized with the different tools of integrated marketing communications and will learn when and how to apply these tools. Also they will learn to develop strtegies and make plans ny usinh these tools. |
Week | Subject | Related Preparation |
1) | How to Prepare Effective Marketing Plan? | |
2) | How SWOT and PEST can help you? | Buying a Wedding Dress in e-Bay (Case) |
3) | Positioning in high and low involvement products | |
4) | A new concept: Demand Chain | Zara case |
5) | How you can understand a consumer? | |
6) | A new approach to consumer: Pulse | Exporting Olive Oil (case) |
7) | Financial Aspects of Marketing | |
8) | Branding | Migros Private Brands |
9) | How to write Effective Briefings? | |
10) | How to Prepare Effective Business Plan? | Volvo |
11) | Pazarlamanın 4 P'si öldü mü? | |
12) | How to Prepare Effective Advertising Plan? | Starbucks |
13) | How to prepare a communication plan | |
14) | Review of the topics |
Course Notes / Textbooks: | 1. Marketing Communications Engagement, Strategies and Practice Chris Fill Prentice Hall/Financial Tmes 4th Edition 2 Management in Turkey: Cases and Challenges Donald N. Thompson Gazi Kitapevi, Ankara 3, The New Marketing Paradigm. Integrated Marketing Communications Don E. Schultz, Stanley I Tannenbaum, Robert F. Lauterborn 4. Best Practice Cases in Branding Kevin Lane Keller Pearson Prentice Hall |
References: | Adverting Age Campaign Marketing Türkiye MediaCat |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 6 | % 60 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Homework Assignments | 6 | 3 | 18 |
Final | 1 | 3 | 3 |
Total Workload | 133 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice. | |
2) | To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection. | |
3) | To use information and health technologies in practice and research in the field of Speech and Language Therapy. | |
4) | To communicate effectively with advisee, colleagues for effective professional relationships. | |
5) | To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. | |
6) | To use life-long learning, problem-solving and critical thinking skills. | |
7) | To act in accordance with ethical principles and values in professional practice. | |
8) | To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. | |
9) | To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. | |
10) | To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy. | |
11) | To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community. |