| TEXTILE AND FASHION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3633 | Cases in Marketing Communication | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor HAKKI PINAR KILIÇ |
| Course Lecturer(s): |
Instructor HAKKI PINAR KILIÇ |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course’s aim is to stimulate the students on the ever-expanding world of the marketing communication and familiarize them with the importance of the relationship marketing and integrated communication. Also special emphasis will be given to prepare and analyze business plans, marketing plans, and advertising plans |
|
The students who have succeeded in this course; -To understand the new trends in marketing -Develop competency on interpreting the communication tools -To analyze how the consumers decide -To understand how to develop a brand and sustain it -How to compete with private brands -How and when to use different communication tools -To plan and design media plans for the communication tools -How to evaluate a communication plan |
| Students will be familiarized with the different tools of integrated marketing communications and will learn when and how to apply these tools. Also they will learn to develop strtegies and make plans ny usinh these tools. |
| Week | Subject | Related Preparation |
| 1) | How to Prepare Effective Marketing Plan? | |
| 2) | How SWOT and PEST can help you? | Buying a Wedding Dress in e-Bay (Case) |
| 3) | Positioning in high and low involvement products | |
| 4) | A new concept: Demand Chain | Zara case |
| 5) | How you can understand a consumer? | |
| 6) | A new approach to consumer: Pulse | Exporting Olive Oil (case) |
| 7) | Financial Aspects of Marketing | |
| 8) | Branding | Migros Private Brands |
| 9) | How to write Effective Briefings? | |
| 10) | How to Prepare Effective Business Plan? | Volvo |
| 11) | Pazarlamanın 4 P'si öldü mü? | |
| 12) | How to Prepare Effective Advertising Plan? | Starbucks |
| 13) | How to prepare a communication plan | |
| 14) | Final Exam |
| Course Notes / Textbooks: | |
| References: | 1. Marketing Communications Engagement, Strategies and Practice Chris Fill, Prentice Hall/Financial Times 2. Integrated Advertising, Promotion, and Marketing Communications Kenneth E.Clow & Donald Baack 3. Management in Turkey: Cases and Challenges Donald N. Thompson Gazi Kitapevi, Ankara 4, The New Marketing Paradigm. Integrated Marketing Communications Don E. Schultz, Stanley I Tannenbaum, Robert F. Lauterborn 5. Best Practice Cases in Branding Kevin Lane Keller Pearson Prentice Hall |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 6 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Homework Assignments | 6 | 3 | 18 |
| Final | 1 | 3 | 3 |
| Total Workload | 133 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework. | |
| 2) | Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results. | |
| 3) | Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose. | |
| 4) | Recognizes textile raw materials and equipments. | |
| 5) | Uses computer programs effectively in the garment and fabric surface design process. | |
| 6) | Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment. | |
| 7) | Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes. | |
| 8) | Works in a programmed and disciplined manner in professional practices. | |
| 9) | Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence. | |
| 10) | Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations. | |
| 11) | Establishes effective visual, written and verbal communication in the field of textile and fashion design. | |
| 12) | Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues. | |
| 13) | Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values. |