Week |
Subject |
Related Preparation |
1) |
Introduction to the course and its aims. An overview of selected books and periodicals.
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2) |
Overview: Elements and principles of design.
Handouts: Class syllabus, elements and principles of design, graphic design time line, grids guidelines and suggestions, article about Gary Hustwit's Helvetica.
Screening: Gary Hustwit's Helvetica Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 54th birthday in 2011) as part of a larger conversation about the way type affects our lives.
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Working on the assignments. |
3) |
Typographic Design Assignment (Project 1A- Thumbnail due to March 18th)
Work session for project 1, demonstration of Freehand MX Handouts, typography guidelines and suggestions, typographic anatomy and elements, arranging the type, typographic grid and space. |
Working on the assignments. |
4) |
Typographic Promo Poster Design Assignment (Project 1A-B Due to March 25th).
Work Session for project 1A - 1B Tight thumbnails for project 1A. |
Hand-in Xerox copies. Draft to present on 35X50 white papers, in vertical or horizontal format. |
5) |
Work Session/ Final Critique / Group Presentation (Project 1A-B) Presentations, which should be 10 minutes, will form part of the participation grade. Final Works must present on 35X50 white boards, one page. |
Working on the assignments.
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6) |
Logo & Letterhead Design Assignment (Project 2A)
Overview Logo Design & Letterhead/Work Session
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For memory stick:
The Best of Business Card Design pdf Graphic Design - Letterhead & Logo Design pdf
Reading:
Logos 180, Lower case 184, Typography 285, Graphic Design: A User's Manual. Adrian Shaughnessy.
Handout: On White Space: When Less is More 61 Robertson, Keith. Looking Closer Critical Writings on Graphic Design, Steven Heller. |
7) |
Logo & Letterhead Design Assignment (Project 2B)
Overview Logo Design & Letterhead/Work Session/Group Critique. (Project 2A) |
Tight thumbnails for project 2A. Hand-in Xerox copies. Rough to present on 35X50 white papers, one page, vertical or horizontal format.
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8) |
Work Session/ Final Critique / Group Presentation (Project 2A-B) Presentations, which should be at least 5 minutes, will form part of the participation grade. Final works must be presented on 35X50 white boards, one page. |
Working on the assignments.
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9) |
Book/Magazine Cover Design Assignment (Project 3)
Overview of book & magazine cover design/work session.
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Handout: A Designer's Guide to Creativity Pictures, Phonemes and Typography 81 Treib, Marc. Looking Closer Critical Writings on Graphic Design. Steven Heller
Reading:
Book design 35, Book Cover Design 39, Magazine Design 186 Graphic Design: A User's Manual. Adrian Shaughnessy. |
10) |
Work session/ Group critique. (Project 3), 4 tight thumbnails. |
Hand-in color Xerox copies. The draft is going to be presented on white board,in one page, vertical or horizontal format. |
11) |
Work session/Final critique /Group presentation (Project 3).
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Reading:
Modern 89-126 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour. |
12) |
Promotional Poster/DVD Cover/Ticket/VIP Card etc. Design Assignment (Final Project a ).
Screening: Gary Hustwit's Objectified 2009.
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Reading:
Posters 247 Music Design 205, Packaging Graphics 228 Graphic Design: A User's Manual. Adrian Shaughnessy. Art Deco, Dada, Heroic Realism 127-182 Graphic Style From Victorian to post-modern. Heller, Steven/ Seymour. |
13) |
Work session/ Group critique. (Final Project a ) Tight thumbnails. Hand-in Xerox copies. Drafts are going to be presented on white papers, in one page, vertical or horizontal format. Presentations, which should be 10 minutes, will form part of the participation grade.
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Reading: Late Modern 183-221 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour. |
14) |
Work session/ Final critique / Group presentation ( Final Project a).
Commercial surfboard-snowboard/flag/billboard/T-shirt design assignment (Final Project b).
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Reading:
Post Modern 221-233 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour
Handouts:
April Greiman: 'Pioneer of Aesthetic Passion' Polledri, Paolo. Graphis Issue 306 Type and Deconstruction in Digital New Era 83 Poynor, Rick. Looking Closer Critical Writings on Graphic Design, Steven Heller. |
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Program Outcomes |
Level of Contribution |
1) |
As a world citizen, she is aware of global economic, political, social and ecological developments and trends. |
2 |
2) |
He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. |
2 |
3) |
Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. |
2 |
4) |
Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. |
2 |
5) |
Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. |
1 |
6) |
Comprehends new ways of doing business using digital technologies. and new market structures. |
2 |
7) |
Takes critical approach to economic and social problems and develops analytical solutions. |
1 |
8) |
Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. |
2 |
9) |
In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. |
2 |
10) |
Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. |
1 |
11) |
Generates original and innovative ideas in the works she/he contributes as part of a team. |
2 |