Week |
Subject |
Related Preparation |
1) |
Introduction to the Course |
|
2) |
Iconic Communication:
Barker: Human Communication Processes
King: On the Possibility and Impossibility of a Universal Iconic Communication System
|
Weekly readings will be assigned. |
3) |
Roscoe: The Limits of Iconic Communication |
Weekly readings will be assigned. |
4) |
McLaren: Some Pictorial Symbol Systems for Public Spaces
ISOTYPES a.o.
|
Weekly readings will be assigned. |
5) |
Exhibition Visit |
Weekly readings will be assigned. |
6) |
Mitchell: Picture Theory: Introduction & The Pictorial Turn |
Weekly readings will be assigned. |
7) |
Metapictures |
Weekly readings will be assigned. |
8) |
Beyond Comparison: Picture, Text, and Method |
Weekly readings will be assigned. |
9) |
Ekphrasis and the Other |
Weekly readings will be assigned. |
10) |
Ut Pictura Poesis: Abstract Painting and Language |
Weekly readings will be assigned. |
11) |
Theorising film and television |
Weekly readings will be assigned. |
12) |
Continued:
The Photographic Essay: Four Case Studies
|
Weekly readings will be assigned. |
13) |
Realism, Irrealism, and Ideology: After Nelson Goodman & Conclusion: Some Pictures of Representation |
Weekly readings will be assigned. |
14) |
Conclusion and Review for the Final Exam |
Weekly readings will be assigned. |
|
Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|