Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
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Course Coordinator : |
Assoc. Prof. SAEID KARAMZADEH |
Course Lecturer(s): |
Assoc. Prof. ALKAN SOYSAL
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Recommended Optional Program Components: |
none.......... |
Course Objectives: |
The aim of this course is to understand, in detail, basic information theory and coding theory arguments. Information theoretic analysis covers entropy/mutual information, source and channel coding. Coding theory analysis covers code construction, linear codes, cyclic and convolutional codes, near capacity codes. |
Week |
Subject |
Related Preparation |
1) |
Introduction to basic concepts of information transfer |
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2) |
Define concepts of entropy, relative entropy, conditional entropy |
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3) |
Definition of mutual information and its calculation for different scenarios. |
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4) |
Source coding theorem |
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5) |
Applications of source coding theorem: Shannon codes, Huffman codes |
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6) |
Channel coding theorem |
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7) |
Differential entropy |
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8) |
Capacity calculations for different channel models. Midterm |
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9) |
The Gaussian channel and its capacity |
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10) |
Basics of code construction, Error detection and correction |
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11) |
Linear block codes |
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12) |
Cyclic codes |
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13) |
Convolutional codes |
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14) |
Near capacity codes |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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