| MARKETING (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5195 | Principles of Entrepreneurship | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course offers 4 main objectives: 1) Defining a business venture and its progress 2) Focusing the risks, obstacles and the rewards of a startup 3) Defining transition of the ideas through practices and research new solutions that can ease this period. 4) Creating a business plan to utilize a business oppurtunity |
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The students who have succeeded in this course; Students finishing the course successfully; - Will have the ability to prepare a business plan - Can easily evaluate the advantages and the disadvantages during the innovation process - will understand; how a theoretical business plan can transform into a practice |
| During the course it is planned to develop an understanding of new venture creation and the critical knowledge needed to manage business once it is formed. |
| Week | Subject | Related Preparation |
| 1) | The Myths of Entrepreneurship | |
| 2) | Civil and Entrepreneurial Rights and Organizing business | |
| 3) | Property Rights, Competition and unfair competion | |
| 4) | Facts and a Few Hints on Business Organizations in Turkey | |
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| 7) | Midterm Exam | |
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| 15) | Final Exam |
| Course Notes / Textbooks: | Girişimcinin Silahı: İş Planı, Paul Barrow |
| References: | Journal of Organizational Behavior, Academy of Management Journal, Academy of Management Review |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Presentation | 1 | % 15 |
| Project | 1 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |