| COMMUNICATION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL3554 | Public Relations Cases | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | In this course students will have information about campaign process in public relations. The main aim of this course is to learn how to analyze the cases on related topics from the perspective of a public relations specialist. |
|
The students who have succeeded in this course; Students who complete this lecture will be able to 1) Have information about the campaign process in public relations 2) Critically evaluate the communication efforts directed to different target groups. 3) Recognize different target audiences that an organization should consider for its communication efforts 4) Define the basic concepts of corporate reputation, image and identity 5) Explain relations with a variety of consumers of organizations 6) Define the sustainability communication for modern organizations 7) Have knowledge and skills on issue and risk management 8) Define and discuss political communication 9) Describe the characteristics of an organization's financial problems and issues 10) Understand the principles of effective employee communication 11) Explain government relations issues 12) Discuss effectiveness and efficiency in public relations campaigns |
| In this course, corporate image, identity and reputation, marketing public relations, health communication, issue and risk management, sustainability communication, political communication, investor relations, employee communication, government relations campaigns will be analyzed. |
| Week | Subject | Related Preparation |
| 1) | Course introduction, explanation of course aim and content | |
| 2) | Campaign process in public relations | |
| 3) | Corporate image, identity and reputation | |
| 4) | International customer relations | |
| 5) | Sustainability communication | |
| 6) | Health communication | |
| 7) | Issues and risk management | |
| 8) | City branding and communication | |
| 9) | Internal Communications and Employee Relations | |
| 10) | Investor relations and case analysis | |
| 11) | Political communication and case analysis | |
| 12) | Government relations and case analysis | |
| 13) | Public Affairs and case analysis | |
| 14) | Sample Case Evaluations and Review For The Final Exam |
| Course Notes / Textbooks: | Hendrix, J. A., Hayes, D. C., & Kumar, P. D. (2012). Public relations cases. Cengage Learning. |
| References: | 1) Swann, P. (2014). Cases in public relations management: The rise of social media and activism. Routledge. 2) McKee, K. B., Richardson, K., Hinton, M., & Lamb, L. F. (2010). Applied public relations: Cases in stakeholder management. Routledge |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 70 |
| Homework Assignments | 1 | 3 |
| Midterms | 1 | 4 |
| Final | 1 | 4 |
| Total Workload | 123 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
| 3) | Qualify in design directing through analysis and design processes. | |
| 4) | Display creative thinking, approach and production process skills. | |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
| 11) | Perform necessary time management in order to complete a visual communication design project. | |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |