MARKETING (TURKISH, NONTHESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PAZ5201	Crisis Communication	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Instructor HAKAN ASLAN
Recommended Optional Program Components:	None
Course Objectives:	The 'crisis' is a development that is likely to harm people, brands, institutions or stakeholders and that requires unexpected and quick decisions. Because the crisis is not well managed, there is losing confidence, loss of reputation and of course money. "The main point of view of the strategy to be implemented for crisis management should be to establish trust or gain confidence" It is important to establish an ethical and open attitude in this framework, to communicate with a clear, understandable and simple style.

Learning Outcomes

The students who have succeeded in this course;
To be able to define the basic conditions in crisis communication
To understand the dimensions of crisis communication
To be able to explain the conditions of crisis
To be able to define crisis types
To be able to define crisis types…
To be able to analyze the development of crisis communication
To be able to develop pre-crisis strategies and tactics
To be able to develop strategies and tactics for pre-crisis and post-crisis

Course Content

In this course, the concepts, strategies, how to create creative strategies for the structuring process and how to transform creativity into strategies by going through examples in the fields of crisis cases, crisis management and crisis communication. Successful and unsuccessful examples will be evaluated.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	"What's the crisis? "	Reading
2)	The conceptual dimensions of the crisis	Reading
3)	Crisis terms	Reading
4)	Types of crisis	Reading
5)	Areas related to crisis management	Reading
6)	Crisis management strategies and models	Reading
7)	Pre-crisis management	Reading
8)	Crisis sequence and post-crisis	Reading
9)	Crisis and media	Reading
10)	Crisis communication and public relations	Reading
11)	Digital crises	Reading
12)	Case studies
13)	Case studies
14)	Review and discussion
15)	Final Exam

Sources

Course Notes / Textbooks:	Crisis Communication Plan Components and Model: Crisis Communication Management Readliness
References:	Crisis Communication Plan Components and Model: Crisis Communication Management Readliness

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.
3)	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.
4)	To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.
5)	To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6)	To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.