| HUMAN RESOURCES MANAGEMENT (TURKISH, NONTHESIS, DISTANCE EDUCATION) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PAZ5201 | Crisis Communication | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor HAKAN ASLAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | The 'crisis' is a development that is likely to harm people, brands, institutions or stakeholders and that requires unexpected and quick decisions. Because the crisis is not well managed, there is losing confidence, loss of reputation and of course money. "The main point of view of the strategy to be implemented for crisis management should be to establish trust or gain confidence" It is important to establish an ethical and open attitude in this framework, to communicate with a clear, understandable and simple style. |
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The students who have succeeded in this course; To be able to define the basic conditions in crisis communication To understand the dimensions of crisis communication To be able to explain the conditions of crisis To be able to define crisis types To be able to define crisis types… To be able to analyze the development of crisis communication To be able to develop pre-crisis strategies and tactics To be able to develop strategies and tactics for pre-crisis and post-crisis |
| In this course, the concepts, strategies, how to create creative strategies for the structuring process and how to transform creativity into strategies by going through examples in the fields of crisis cases, crisis management and crisis communication. Successful and unsuccessful examples will be evaluated. |
| Week | Subject | Related Preparation |
| 1) | "What's the crisis? " | Reading |
| 2) | The conceptual dimensions of the crisis | Reading |
| 3) | Crisis terms | Reading |
| 4) | Types of crisis | Reading |
| 5) | Areas related to crisis management | Reading |
| 6) | Crisis management strategies and models | Reading |
| 7) | Pre-crisis management | Reading |
| 8) | Crisis sequence and post-crisis | Reading |
| 9) | Crisis and media | Reading |
| 10) | Crisis communication and public relations | Reading |
| 11) | Digital crises | Reading |
| 12) | Case studies | |
| 13) | Case studies | |
| 14) | Review and discussion | |
| 15) | Final Exam |
| Course Notes / Textbooks: | Crisis Communication Plan Components and Model: Crisis Communication Management Readliness |
| References: | Crisis Communication Plan Components and Model: Crisis Communication Management Readliness |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Develops and deepens knowledge at an expert level in the field of human resources management based on undergraduate competencies. | |
| 2) | Uses theoretical and practical knowledge at an expert level acquired in the field of human resources management. | |
| 3) | Develops new strategic approaches and produces solutions by taking responsibility for complex and unforeseen problems encountered in human resources management applications. | |
| 4) | Evaluates and directs learning critically using expert-level knowledge and skills acquired in the field of human resources management. | |
| 5) | Systematically conveys current developments in the field of human resources management and their own work to both field-related and unrelated groups using quantitative and qualitative data, in written, oral, and visual forms. | 4 |
| 6) | Develops strategies, policies, and implementation plans for issues related to human resources management and evaluates the results within the framework of quality processes. | 3 |