MBA (TURKISH, NONTHESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PAZ5201 | Crisis Communication | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor HAKAN ASLAN |
Recommended Optional Program Components: | None |
Course Objectives: | The 'crisis' is a development that is likely to harm people, brands, institutions or stakeholders and that requires unexpected and quick decisions. Because the crisis is not well managed, there is losing confidence, loss of reputation and of course money. "The main point of view of the strategy to be implemented for crisis management should be to establish trust or gain confidence" It is important to establish an ethical and open attitude in this framework, to communicate with a clear, understandable and simple style. |
The students who have succeeded in this course; To be able to define the basic conditions in crisis communication To understand the dimensions of crisis communication To be able to explain the conditions of crisis To be able to define crisis types To be able to define crisis types… To be able to analyze the development of crisis communication To be able to develop pre-crisis strategies and tactics To be able to develop strategies and tactics for pre-crisis and post-crisis |
In this course, the concepts, strategies, how to create creative strategies for the structuring process and how to transform creativity into strategies by going through examples in the fields of crisis cases, crisis management and crisis communication. Successful and unsuccessful examples will be evaluated. |
Week | Subject | Related Preparation |
1) | "What's the crisis? " | Reading |
2) | The conceptual dimensions of the crisis | Reading |
3) | Crisis terms | Reading |
4) | Types of crisis | Reading |
5) | Areas related to crisis management | Reading |
6) | Crisis management strategies and models | Reading |
7) | Pre-crisis management | Reading |
8) | Crisis sequence and post-crisis | Reading |
9) | Crisis and media | Reading |
10) | Crisis communication and public relations | Reading |
11) | Digital crises | Reading |
12) | Case studies | |
13) | Case studies | |
14) | Review and discussion | |
15) | Final Exam |
Course Notes / Textbooks: | Crisis Communication Plan Components and Model: Crisis Communication Management Readliness |
References: | Crisis Communication Plan Components and Model: Crisis Communication Management Readliness |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to comprehend the interdisciplinary interaction with which the field is related. | |
3) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field. | |
4) | To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines. | |
5) | To be able to solve the problems encountered in the field by using research methods. | |
6) | To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
7) | To be able to critically examine social relations and the norms that guide these relations, to develop them and take action to change them when necessary. | |
8) | To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning. | |
9) | To be able to supervise and teach these values by observing social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. | |
10) | To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes. | |
11) | To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies. | |
12) | Being able to independently carry out a work that requires expertise in the field. | |
13) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility. | |
14) | Being able to lead in environments that require solving problems related to the field. |