| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
What is marketing, communication? What is marcom and integrated marketing communicatons? |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
| 3) |
Integrated marketing communications plan |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
| 4) |
Advertising |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
| 5) |
How is the nature of marketing communication changing? |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
| 6) |
Types of Media (Traditional Media, Digital Media) |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
| 7) |
Midterm |
|
| 8) |
Public Relations |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
| 9) |
Personal selling |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
| 10) |
Sales promotion |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
| 11) |
Direct Marketing |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
| 12) |
Marketing mix as the elements of communication |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
| 13) |
Exhibitions and Commercial activities |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
| 14) |
Review |
|
| 15) |
Final |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications. |
5 |
| 2) |
To be able to comprehend the interdisciplinary interaction with which the field is related. |
4 |
| 3) |
To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field. |
4 |
| 4) |
To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines, |
5 |
| 5) |
To be able to solve the problems encountered in the field by using research methods. |
3 |
| 6) |
Being able to independently carry out a work that requires expertise in the field. |
4 |
| 7) |
To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility. |
4 |
| 8) |
Being able to lead in environments that require the resolution of problems related to the field. |
4 |
| 9) |
To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning. |
4 |
| 10) |
To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. |
3 |
| 11) |
To be able to critically examine social relations and the norms that guide these relations, to develop them and take action to change them when necessary. |
4 |
| 12) |
To be able to supervise and teach these values by observing social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. |
4 |
| 13) |
To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes. |
5 |
| 14) |
To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies. |
3 |