Week |
Subject |
Related Preparation |
1) |
Introduction |
|
2) |
What is marketing, communication? What is marcom and integrated marketing communicatons? |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
3) |
Integrated marketing communications plan |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
4) |
Advertising |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
5) |
How is the nature of marketing communication changing? |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
6) |
Types of Media (Traditional Media, Digital Media) |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
7) |
Midterm |
|
8) |
Public Relations |
Don Schultz, Charles H. Patti & Philip J. Kitchen (eds.) The Evolution of Integrated Marketing Communications: The Customerdriven Marketplace (Routledge, 2011) |
9) |
Personal selling |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
10) |
Sales promotion |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
11) |
Direct Marketing |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
12) |
Marketing mix as the elements of communication |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
13) |
Exhibitions and Commercial activities |
Tony Yeshin, Integrated Marketing Communications: The Holistic Approach (ButterworthHeinemann, 2012) |
14) |
Review |
|
15) |
Final |
|
|
Program Outcomes |
Level of Contribution |
1) |
Identify core concepts of marketing and the role of marketing in business and society. |
5 |
2) |
Knowledge of social, legal, ethical and technological forces on marketing decision-making. |
4 |
3) |
Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness. |
5 |
4) |
Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. |
5 |
5) |
Ability to construct written sales plans and a professional interactive oral sales presentation. |
4 |
6) |
Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. |
3 |
7) |
Ability to collect, process, and analyze consumer data to make informed marketing decisions |
4 |
8) |
Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information. |
5 |