| |
Program Outcomes |
Level of Contribution |
| 1) |
Identify core concepts of marketing and the role of marketing in business and society. |
5 |
| 1) |
Ability to collect, process, and analyze consumer data to make informed marketing decisions |
5 |
| 2) |
Knowledge of social, legal, ethical and technological forces on marketing decision-making. |
4 |
| 3) |
Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness. |
4 |
| 4) |
Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. |
2 |
| 5) |
Ability to construct written sales plans and a professional interactive oral sales presentation. |
3 |
| 6) |
Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. |
2 |
| 8) |
Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information. |
3 |