| EXECUTIVE MBA (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PAZ5904 | Current Issues in Marketing | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. BURÇAK PERKER |
| Recommended Optional Program Components: | none |
| Course Objectives: | The aim of the course is to increase the ability to ask the right questions, planning quantitative and qualitative researches, preparing questionnaires, analyzing data and reporting these. |
|
The students who have succeeded in this course; I. Will identify how to make market research and how to use the results in marketing management. II. Will be able to distinguish between different research methods. III. Will be able to decide which research method fits best to contemporary issues in marketing. IV. Will be able to apply basic computation techniques, data gathering and devising and implementing a concrete market research. |
| The following topics are covered in the course: development of marketing, marketing environment, setting target group, product development, pricing, logistical and communicational strategies. Teaching methods of the course are classical learning methods of explanation and problem solving. |
| Week | Subject | Related Preparation |
| 1) | Ethic of market research, the role of market research in managerial decision-making processes | |
| 2) | International marketing | |
| 3) | Global marketing | |
| 4) | Competitive superiority in global marketing | |
| 5) | Global marketing communication | |
| 6) | Global marketing channels | |
| 7) | Midterm Exam | |
| 8) | Brand and product decisions based on countries and sectors | |
| 9) | Data based marketing | |
| 10) | Marketing mix management and strategies | |
| 11) | Service marketing | |
| 12) | Consumer behavior | |
| 13) | Competition strategies | |
| 14) | Contemporary marketing problems, analysis of article discussions |
| Course Notes / Textbooks: | Powerpoint sunumlar. Powerpoint slides Sektorden konusmacilar, speakers from the sector |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 10 | 140 |
| Project | 1 | 8 | 8 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 194 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Mastering the necessary concepts and theories in management, organization, marketing, finance, and human resources within businesses, and being able to make strategic decisions in these areas. | 3 |
| 2) | Effectively applying the knowledge acquired in business administration to real-life work situations and solving complex business problems. | 1 |
| 3) | Analyzing scientific research related to business administration, participating in such research, and developing innovative solutions. | 3 |
| 4) | Proficient in the use of computer software and digital tools utilized in business management, and effectively applying technology in data analysis. | 2 |
| 5) | Possessing the necessary communication and responsibility skills for both individual and group work, and demonstrating leadership in multidisciplinary and multicultural teams. | 2 |
| 6) | Adopting the need for businesses to operate according to ethical values, social responsibility, sustainability, and fair management in employer-employee-consumer relations. | 3 |
| 7) | Updating knowledge and skills in line with changing market conditions and having the competence to develop innovative and sustainable business strategies | 4 |
| 8) | Analyzing problems encountered in businesses with an analytical approach, developing strategic solutions, and ensuring the implementation of these solutions. | 2 |
| 9) | Updating knowledge and skills in line with changing market conditions and having the competence to develop innovative and sustainable business strategies. | 2 |
| 10) | Preparing, implementing, and evaluating sustainability-focused investment projects that provide both commercial success and benefit to society in a product or service business | 2 |
| 11) | Understanding the importance of employee benefits, opportunities, and work environment within businesses, and adopting a management approach based on equality, ethics, and sustainability in the workplace. | 3 |