| MARKETING (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PAZ5904 | Current Issues in Marketing | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi BURÇAK PERKER |
| Course Lecturer(s): |
Assoc. Prof. YUSUF CAN ERDEM |
| Recommended Optional Program Components: | none |
| Course Objectives: | The aim of the course is to increase the ability to ask the right questions, planning quantitative and qualitative researches, preparing questionnaires, analyzing data and reporting these. |
|
The students who have succeeded in this course; I. Will identify how to make market research and how to use the results in marketing management. II. Will be able to distinguish between different research methods. III. Will be able to decide which research method fits best to contemporary issues in marketing. IV. Will be able to apply basic computation techniques, data gathering and devising and implementing a concrete market research. |
| The following topics are covered in the course: development of marketing, marketing environment, setting target group, product development, pricing, logistical and communicational strategies. |
| Week | Subject | Related Preparation |
| 1) | Ethic of market research, the role of market research in managerial decision-making processes | |
| 2) | International marketing | |
| 3) | Global marketing | |
| 4) | Competitive superiority in global marketing | |
| 5) | Global marketing communication | |
| 6) | Global marketing channels | |
| 7) | Midterm Exam | |
| 8) | Brand and product decisions based on countries and sectors | |
| 9) | Data based marketing | |
| 10) | Marketing mix management and strategies | |
| 11) | Service marketing | |
| 12) | Consumer behavior | |
| 13) | Competition strategies | |
| 14) | Contemporary marketing problems, analysis of article discussions |
| Course Notes / Textbooks: | Powerpoint sunumlar. Powerpoint slides Sektorden konusmacilar, speakers from the sector |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |