| MBA (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PAZ5904 | Current Issues in Marketing | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. BURÇAK PERKER |
| Course Lecturer(s): |
Assoc. Prof. YUSUF CAN ERDEM |
| Recommended Optional Program Components: | none |
| Course Objectives: | The aim of the course is to increase the ability to ask the right questions, planning quantitative and qualitative researches, preparing questionnaires, analyzing data and reporting these. |
|
The students who have succeeded in this course; I. Will identify how to make market research and how to use the results in marketing management. II. Will be able to distinguish between different research methods. III. Will be able to decide which research method fits best to contemporary issues in marketing. IV. Will be able to apply basic computation techniques, data gathering and devising and implementing a concrete market research. |
| The following topics are covered in the course: development of marketing, marketing environment, setting target group, product development, pricing, logistical and communicational strategies. |
| Week | Subject | Related Preparation |
| 1) | Ethic of market research, the role of market research in managerial decision-making processes | |
| 2) | International marketing | |
| 3) | Global marketing | |
| 4) | Competitive superiority in global marketing | |
| 5) | Global marketing communication | |
| 6) | Global marketing channels | |
| 7) | Midterm Exam | |
| 8) | Brand and product decisions based on countries and sectors | |
| 9) | Data based marketing | |
| 10) | Marketing mix management and strategies | |
| 11) | Service marketing | |
| 12) | Consumer behavior | |
| 13) | Competition strategies | |
| 14) | Contemporary marketing problems, analysis of article discussions |
| Course Notes / Textbooks: | Powerpoint sunumlar. Powerpoint slides Sektorden konusmacilar, speakers from the sector |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, | |
| 2) | Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, | |
| 3) | Using theoretical and practical information and skills gained at the expertise level in the field business administration, | |
| 4) | Analyzing problems requiring expertise in the field business administration by using scientific research methods, | |
| 5) | Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, | |
| 6) | Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, | |
| 7) | Evaluating the knowledge related to the field of business administration through critical perspective, | |
| 8) | Communicating systematically the recent developments and one’s s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, | |
| 9) | Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. | |
| 10) | Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, |