| MARKETING (ENGLISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| MAR5888-1 | Thesis | Fall | 0 | 0 | 0 | 20 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Assist. Prof. BURÇAK PERKER |
| Recommended Optional Program Components: | None |
| Course Objectives: | The objective of this course is to enable students to develop academic research skills, conduct independent research in accordance with scientific ethical standards, and produce a scholarly thesis. |
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The students who have succeeded in this course; Upon successful completion of this course, students will be able to: Demonstrate proficiency in scientific research methods. Define a research problem based on comprehensive literature review. Select and apply appropriate data collection and analysis techniques. Conduct thesis research in compliance with academic and ethical principles. Present and defend research findings in an academic format. |
| Week | Subject | Related Preparation |
| Course Notes / Textbooks: | Dersin belirli bir ders kitabı bulunmamaktadır. Öğrenciler danışmanlarının yönlendirmesiyle kaynaklara erişirler. There is no specific textbook for this course. Students are expected to utilize resources under the guidance of their thesis supervisor. |
| References: | Kullanılan Kaynaklar / References: Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students (8th Edition). Pearson. Creswell, J. W. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th Edition). SAGE Publications. Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th Edition). SAGE Publications. APA Manual, akademik yazım kuralları ve tez yazım kılavuzları Güncel akademik makaleler ve tez örnekleri |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 50 |
| Paper Submission | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 30 | 420 |
| Paper Submission | 1 | 40 | 40 |
| Jury | 1 | 1 | 1 |
| Total Workload | 503 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | 5 |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | 5 |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | 5 |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | 5 |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | 5 |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. | 5 |