| MARKETING (ENGLISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| MAR5999 | Project | Fall | 0 | 0 | 0 | 16 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi BURÇAK PERKER |
| Recommended Optional Program Components: | Literature review and marketing research. |
| Course Objectives: | The objective of this course is to teach the rules of scientific research. |
|
The students who have succeeded in this course; The students who attend to this course will learn the rules of scientific research. |
| The students will prepare a scientific research with their advisors. |
| Week | Subject | Related Preparation |
| Course Notes / Textbooks: | Scientific Research in Education - Lisa Towne / Richard J. Shavelson - National Academic Press - ISBN-13: 978-0309082914 |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Identify core concepts of marketing and the role of marketing in business and society. | 4 |
| 1) | Ability to collect, process, and analyze consumer data to make informed marketing decisions | 4 |
| 2) | Knowledge of social, legal, ethical and technological forces on marketing decision-making. | 2 |
| 3) | Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness. | 4 |
| 4) | Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. | 2 |
| 5) | Ability to construct written sales plans and a professional interactive oral sales presentation. | 3 |
| 6) | Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. | 5 |
| 8) | Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information. | 5 |