SPORTS MANAGEMENT (TURKISH, THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5908 | Sports Communication | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi CEM TINAZ |
Course Lecturer(s): |
Dr. Öğr. Üyesi CEM TINAZ |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to provide a comprehensive structure, skills, tools and applications for achieving effective communication within the very complex environment of the sport sector. After providing general information about communication, the focus will be on the strategic communication within the spor organisations. |
The students who have succeeded in this course; The attendee can analyse its stakeholders in an effective way. The attendee knows how often he/she communicates with its stakeholders, the content of the communication and the right channels and ways for effective communication. The attendee can communicate within the complex structure of the sport industry in a target oriented way. |
The negative features of commercialized sport - sport specific communication medium The concept of communication - communication elements - Mass communication Sports organizations in different qualities according to the organizational structure Different aspects of corporate communication in sports organizations Communications department of sports organizations and different structures Analysis - Planning - Review |
Week | Subject | Related Preparation |
1) | Introduction to Modern Sport Components and Communication Concept | |
2) | The negative features of commercialized sport - sport specific communication medium | |
3) | Introduction to communication in sport organisations | |
4) | Organising the communication structures | |
5) | Communications department in sport organisations and various structures | |
6) | Communications planning in sport organisations | |
7) | Analyses - planning - evaluation in sport communication | |
8) | Issue management and issues arise in sport organizations | |
9) | Internal communication tools and mediums | |
10) | Communication related risks within the sport organisations and early assessment of these risks | |
11) | Crisis communication in sport organisations | |
12) | Globalization in Sport Communication: Key Issues, Phases, and Trends | |
13) | Stakeholder analyses in sport and strategic communication planning | |
14) | Case studies in sport communication | |
15) | Case studies in sport communication | |
16) | Case studies in sport communication |
Course Notes / Textbooks: | |
References: | Case Studies in Sport Communication EDITED BY ROBERT S. BROWN AND DANIEL J. O’ROURKE III HANDBOOK OF SPORTS AND MEDIA Edited by Arthur A.Raney Jennings Bryant |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Paper Submission | 1 | % 0 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 32 |
Project | 8 | 24 |
Homework Assignments | 3 | 6 |
Midterms | 1 | 2 |
Paper Submission | 2 | 2 |
Final | 1 | 2 |
Total Workload | 116 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Gain ability for Sport Communication and learn the tactics to use Media organs effectively in Sports Management. | 5 |
2) | Providing professional managers to the industry | 1 |
3) | to develope the concept of sponsorship and to gain ability to implement sponsordhip in business life. | 5 |
4) | Define and manipulate advanced concepts of Management | 5 |
5) | to analyse the psychological attitudes of human and to rectify methods for understanding consumer behaviour on Sports. | 5 |
6) | to learn the marketing methods and and gain ability to implement thes methods in business life. | 5 |