| SPORTS MANAGEMENT (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5906 | Sports Marketing | Spring | 3 | 0 | 3 | 8 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
| Recommended Optional Program Components: | NONE |
| Course Objectives: | sport marketing, relying on fundamentals of marketing, covers issues in sport industry. differences and uniqueness of the sports and sports products are discussed and accordingly promotion mix, pricing and distribution will be investigated, and finally competent sport marketers will be ready to work in sports industry. |
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The students who have succeeded in this course; students will reach the objectives mentioned below: -understanding the environmental factors when making decision in the sports organization -understanding the foundations of strategic marketing planning -being able to both write and present complicated sport management issues -understanding sponsorship -being able to practice sport marketing concepts in real life examples |
| there will be not only be presentations but also case works, homework and practices which will be presented by the students and discussions of current events. there will not be a one way communication where the instructor talks and everyone listens, but it will be interactive where there will be discussions so that the material will be understood instead of memorized. that is why students need to be ready for the material of the day. attendance is crucial. |
| Week | Subject | Related Preparation |
| 1) | Marketing elements and introduction to sport industry | Lecture notes |
| 2) | Contengincy plans for Strategic sport marketing | lecture notes |
| 3) | Research tools for understanding sport consumers | lecture notes |
| 4) | Understanding consumer who attend to events | lecture notes |
| 5) | Understanding consumers who watch events | lecture notes |
| 6) | Segmenting, targeting, positioning | lecture notes |
| 7) | midterm | between chapters 1 and 6 |
| 8) | Sport product | lecture notes |
| 9) | Managing sport product | lecture notes |
| 10) | promotional mix | lecture notes |
| 11) | Sporsorship programs | lecture notes |
| 12) | pricing and strategies | lecture notes |
| 13) | Implimentation and Control in Strategic Sport Marketing | lecture notes |
| 14) | Presentations | Presenting the topic of choice |
| 15) | Presentation | presenting the topic of choice |
| 16) |
| Course Notes / Textbooks: | Argan,M. ve Katırcı, H. (2002). Spor Pazarlaması. Nobel: Ankara |
| References: | Shank, M.D. (2011). Sports Marketing: A Strategic Perspective.5th Edition. Prentice Hall. Fullerton, S. (2011). Sports Marketing, 2nd Edition, McGraw-Hill/Irwin |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Presentation | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 12 | 3 | 36 |
| Presentations / Seminar | 2 | 6 | 12 |
| Project | 1 | 1 | 1 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 55 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Gain ability for Sport Communication and learn the tactics to use Media organs effectively in Sports Management. | 5 |
| 2) | Providing professional managers to the industry | 3 |
| 3) | to develope the concept of sponsorship and to gain ability to implement sponsordhip in business life. | 5 |
| 4) | Define and manipulate advanced concepts of Management | 5 |
| 5) | to analyse the psychological attitudes of human and to rectify methods for understanding consumer behaviour on Sports. | 5 |
| 6) | to learn the marketing methods and and gain ability to implement thes methods in business life. | 5 |