| MARKETING (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5190 | Retail Management | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Dr. Öğr. Üyesi FATİH ANIL Dr. YONCA ELDENER Assoc. Prof. YUSUF CAN ERDEM |
| Recommended Optional Program Components: | none |
| Course Objectives: | The course aims to teach the use of logistics and supply chain in retail management. The course is based on case studies, in-class applications and discussions. |
|
The students who have succeeded in this course; I. Students who complete this course can explain contemporary issues in retail management. II. Students can use relevant concepts and terminology. III. Students can evaluate contemporary topics in retail management from different points of view. IV.Students who have completed the course can explain the importance of retail management in economic growth. |
| This course studies how retailers plan in the contemporary and complex retail market and how they go through the adaptation phases. It focuses on topics such as defining target customer group, data mining, choosing place for retail shops, managing the retail company, commerce management, pricing and customer relations. |
| Week | Subject | Related Preparation |
| 1) | Definition and scope of the concept of retail | |
| 2) | Retail marketing system and retail marketing environment | |
| 3) | Retail marketing management | |
| 4) | Retail supply chain management | |
| 5) | Building retail shop atmosphere | |
| 6) | Specific brand management | |
| 7) | Midterm Exam | |
| 8) | Category management | |
| 9) | Online retailing | |
| 10) | Customer relations management | |
| 11) | International retail management | |
| 12) | Efficieny and efficacy in retail supply chains | |
| 13) | Mega retailers and their supply chain structures | |
| 14) | Contemporary topics in retailing |
| Course Notes / Textbooks: | Aydın, K. (2007) Perakende Yönetiminin Temelleri Nobel Yayın Dağıtım |
| References: | Aydın, K. (2007) Perakende Yönetiminin Temelleri Nobel Yayın Dağıtım |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |