| TEXTILE AND FASHION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD3142 | Point of Purchase Design | Spring | 2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. ECE ARIHAN |
| Course Lecturer(s): |
Instructor MATİLDE WOL |
| Recommended Optional Program Components: | None |
| Course Objectives: | Point of Purchase (also called POP) or Point of Sales (POS) are a cost-effective way to increase sales and brand awareness. An essential course for creating striking and innovative designs and store displays. Students work on a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic art fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for any advertising campaign involved in retail, interior, exhibition, stand, and event design. |
|
The students who have succeeded in this course; 1) Identify the needs of BTL (belove the line) advertising design 2) Investigate design and store displays 3) Identify formats, dimensions, styles and typography 4) Examine concept-product-potential buyers relationship 5) Execute recall of the brand and highlight the features of the product 6) Implement different design layouts 7) Critique and execute production process |
| Design and store display, design process are discussed. Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Principles of POP DESIGN | |
| 3) | Discussing current POP designs | |
| 4) | Research/Chossing a brand (different for each student) | |
| 5) | First layouts presentation | |
| 6) | Final layout presentation/ BTL Campaign | |
| 7) | Review and Process | |
| 8) | Researching current POP designs | |
| 9) | Discussing current POP designs | |
| 10) | Research/ one brand for all the students | |
| 11) | Concept board presentation | |
| 12) | Working on POP materials/layouts presentation 1 | |
| 13) | layout presentation 2 | |
| 14) | Review and Process |
| Course Notes / Textbooks: | |
| References: | Point of Purchase Design Annual 6 and 7 www.popai.com Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 15 | % 20 |
| Presentation | 3 | % 25 |
| Midterms | 1 | % 25 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 14 | 27 |
| Midterms | 14 | 28 |
| Final | 14 | 28 |
| Total Workload | 125 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework. | |
| 2) | Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results. | |
| 3) | Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose. | |
| 4) | Recognizes textile raw materials and equipments. | |
| 5) | Uses computer programs effectively in the garment and fabric surface design process. | |
| 6) | Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment. | |
| 7) | Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes. | |
| 8) | Works in a programmed and disciplined manner in professional practices. | |
| 9) | Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence. | |
| 10) | Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations. | |
| 11) | Establishes effective visual, written and verbal communication in the field of textile and fashion design. | |
| 12) | Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues. | |
| 13) | Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values. |