ECONOMICS AND FINANCE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3142 | Point of Purchase Design | Spring Fall |
2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor MATİLDE WOL |
Recommended Optional Program Components: | None |
Course Objectives: | Point of Purchase (also called POP) or Point of Sales (POS) are a cost-effective way to increase sales and brand awareness. An essential course for creating striking and innovative designs and store displays. Students work on a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic art fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for any advertising campaign involved in retail, interior, exhibition, stand, and event design. |
The students who have succeeded in this course; 1) Identify the needs of BTL (belove the line) advertising design 2) Researching design and store displays 3) Identify formats, dimensions, styles and typography 4) Analyse concept-product-potential buyers relationship 5) Execute recall of the brand and highlight the features of the product 6) Execute different design layouts 7) Execute production process |
Design and store display, design process are discussed. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Principles of POP DESIGN | |
3) | Discussing current POP designs | |
4) | Research/Chossing a brand (different for each student) | |
5) | First layouts presentation | |
6) | Final layout presentation/ BTL Campaign | |
7) | Review and Process | |
8) | Researching current POP designs | |
9) | Discussing current POP designs | |
10) | Research/ one brand for all the students | |
11) | Concept board presentation | |
12) | Working on POP materials/layouts presentation 1 | |
13) | layout presentation 2 | |
14) | Review and Process |
Course Notes / Textbooks: | |
References: | Point of Purchase Design Annual 6 and 7 www.popai.com Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 15 | % 20 |
Presentation | 3 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 14 | 28 |
Midterms | 14 | 28 |
Final | 14 | 28 |
Total Workload | 126 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. | 3 |
2) | Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. | 2 |
3) | Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. | 1 |
4) | Analyze the interventions of politics to the economics and vice versa. | 3 |
5) | Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. | 2 |
6) | Understand current and new economic events and how the new approaches to the economics are formed and evaluating. | 2 |
7) | Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. | 3 |
8) | Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. | 2 |
9) | Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. | 2 |
10) | Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. | 3 |