ISL5254 Customer Relations Management and Database MarketingBahçeşehir UniversityDegree Programs ACTUARIAL SCIENCE (TURKISH, NON-THESIS)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ACTUARIAL SCIENCE (TURKISH, NON-THESIS)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ISL5254 Customer Relations Management and Database Marketing Fall
Spring
3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator :
Course Lecturer(s): Instructor FAHRİ EMRE REÇBER
Prof. Dr. YAMAN ÖZTEK
Assoc. Prof. METEHAN TOLON
Assoc. Prof. FAZLI YILDIRIM
Recommended Optional Program Components: None
Course Objectives: The objective of this course is to understand the importance of CRM, how it is valuable for strategic marketing planning and having a vision for creative communicating with the customers.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
will be able to define the role that CRM plays in modern managerial decision
will be able to evaluate CRM strategies in Sales, Marketing and Customer Service Contexts
will be able to explain the view of the organization of business and its integration with CRM

Course Content

This course covers topics related with customer relationship management .During the courses its targeted to discuss the basic techniques to develop CRM hence the profitability of organizations. Courses wil cover basic concepts of CRM, information technology for CRM, managing CRM and future of CRM for new millennium.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Basic Concepts in Customer Relationship Management Weekly Reading
2) CRM Value Chain Weekly Reading
3) IT for CRM Weekly Reading
4) Case Analysis Weekly Reading
5) Customer Portfolio Analysis Weekly Reading
6) Building a Customer Database Weekly Reading
7) Midterm None
8) Creating and Managing Networks Weekly Reading
9) Creating Value for Customers Weekly Reading
10) Case Analysis Weekly Reading
11) Integrating CRM Strategies Weekly Reading
12) Organizing for Customer Relationship Management Weekly Reading
13) The Future of CRM Weekly Reading
14) Review of the Semester Weekly Reading

Sources

Course Notes / Textbooks: Müşteri İlişkileri yönetimi ile ilgili akademik makaleler ve web siteleri.
References: Journals interested in customer relationship management and websites.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Homework Assignments 1 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 13 39
Study Hours Out of Class 13 78
Presentations / Seminar 1 2
Homework Assignments 11 33
Midterms 1 3
Final 1 3
Total Workload 200

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Acquire the quantitative skills to become an actuary.
2) Will know about risks and ways to manage risk.
3) Will know about financial planning and its role in actuarial management.
4) Will be able to design new products and carry profitability tests and scenario analyses.
5) Besides gaining competence in theoretical subjects, the graduate will also be aware of practical issues and applications through lecturers and instructors who have market experience.
6) Will be able to follow all innovations and carry on research on the particular area.
7) Will share information with colleagues and will use it for project development..
8) Will be able to apply and make the necessary adaptation to all new rules and regulations.