Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
REK5302 Cases in Advertising Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor DEMİR KARPAT POLAT
Course Lecturer(s): Prof. Dr. ALİ ATIF BİR
Recommended Optional Program Components: None
Course Objectives: The course aims to enable students to discuss tools, techniques and implementations of advertising referring relevant theory, concepts and methods. The course also aims to enable students to understand and interpret dynamics and methods of the advertising industry strategically and creatively.

Learning Outcomes

The students who have succeeded in this course;
1)will be able to evaluate recent advertising practices
2)will be able to identify the dynamics of advertising industry and fundumental approaches
3)will be able to manage creative process
4)will be able to produce creative concepts

Course Content

In this course it is turned to practice what students learn in theory regarding principles of advertising. Theories used in advertising campaigns are analysed comparatively. The benefits of using strategic and creative perspective simultanously are identified. In the light of this perspective, advertising campaigns are evaluated by using strategic and creative perspective simultanously.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Strategic analysis of an advertising campaign and myths about creative process of advertising
4) Analysis of advertising campaigns Preparation of homework
5) Analysis of advertising campaigns Preparation of homework
6) Advertising dynamics in Turkey and new approaches
7) Analysis of advertising campaigns Preparation of homework
8) Analysis of advertising campaigns Preparation of homework
9) Advertising dynamics in the world and new approaches
10) Analysis of advertising campaigns
11) Analysis of advertising campaigns Preparation of homework
12) Recent successful advertising campaigns and new trends in advertising
13) Analysis of advertising campaigns Preparation of homework
14) Evaluation of creative ideas presentation


Course Notes / Textbooks: Course notes will be given weekly.
References: 1. Satan reklam yaratmak, Luke Sullivan, 2001, Mediacat
Hey Whipple Squeeze This: A guide to creating great ads

2. Bir reklamcının itirafları, David Ogilvy,2008, Reklamcılık Vakfı Yayınları
Confessions of an Advertising Man

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 0
Homework Assignments 1 % 40
Final 1 % 60
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 48
Study Hours Out of Class 14 48
Homework Assignments 14 43
Final 14 53
Total Workload 192

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.