| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
Strategic analysis of an advertising campaign and myths about creative process of advertising |
|
| 3) |
|
|
| 4) |
Analysis of advertising campaigns |
Preparation of homework
|
| 5) |
Analysis of advertising campaigns |
Preparation of homework |
| 6) |
Advertising dynamics in Turkey and new approaches |
|
| 7) |
Analysis of advertising campaigns |
Preparation of homework
|
| 8) |
Analysis of advertising campaigns |
Preparation of homework
|
| 9) |
Advertising dynamics in the world and new approaches |
|
| 10) |
Analysis of advertising campaigns |
|
| 11) |
Analysis of advertising campaigns |
Preparation of homework
|
| 12) |
Recent successful advertising campaigns and new trends in advertising |
|
| 13) |
Analysis of advertising campaigns |
Preparation of homework
|
| 14) |
Evaluation of creative ideas |
presentation |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills. |
|
| 2) |
To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior. |
|
| 3) |
To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques). |
|
| 4) |
To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies). |
|
| 5) |
To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas. |
|
| 6) |
To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization. |
|
| 7) |
To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies. |
|
| 8) |
To gain the basic knowledge and skills necessary for psychological assessment and evaluation. |
|
| 9) |
To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes. |
|
| 10) |
To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society. |
|
| 11) |
To have problem solving skills and to be able to develop the necessary analytical approaches for this. |
|
| 12) |
To be able to criticize any subject in business and academic life and to be able to express their thoughts. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
