Week |
Subject |
Related Preparation |
1) |
Introduction |
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2) |
creative process and personality. |
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3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
4) |
Having fun, being innovative and idea lover. Exercises. |
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5) |
Lock on to target. Being childish and enhancing curiosity. |
|
6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
|
7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
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8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
|
9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
|
10) |
Execution of ideas. Exercises. |
Preparation of homework. |
11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
|
12) |
Strategy and media products. Deadline for 4th Homework. |
|
13) |
Methods of copy and script writing. |
|
14) |
Review. |
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Program Outcomes |
Level of Contribution |
1) |
To have knowledge about logistics operations and the basic legislation |
|
2) |
To have knowledge about the politics, corporations and the developments in logistics. |
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3) |
To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector. |
|
4) |
To have knowledge about the documents that are used in logistics and how to prepare them. |
|
5) |
To have knowledge about the new marketing and sales techniques and the principles of opening to new markets. |
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6) |
To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector. |
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7) |
To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics. |
|
8) |
To be involved in communication network in logistics sector and follow the developments. |
2 |
9) |
To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas. |
|
10) |
To have the basic knowledge about foreign trade and customs legislation. |
|
11) |
To have knowledge about relationship between foreign trade and logistics management. |
|
12) |
To have basic knowledge in at least one foreign language. |
|
13) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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