| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
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| 2) |
creative process and personality. |
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| 3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
| 4) |
Having fun, being innovative and idea lover. Exercises. |
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| 5) |
Lock on to target. Being childish and enhancing curiosity. |
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| 6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
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| 7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
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| 8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
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| 9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
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| 10) |
Execution of ideas. Exercises. |
Preparation of homework. |
| 11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
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| 12) |
Strategy and media products. Deadline for 4th Homework. |
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| 13) |
Methods of copy and script writing. |
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| 14) |
Review. |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field. |
5 |
| 2) |
To provide an interdisciplinary approach in public relations for students who want to pursue a career in marketing communications and public relations. |
2 |
| 3) |
To support the students, who already work or willing to work in communication sector, by an approach which stays focused on strategic thinking, professional campaign building and ethical practice. |
2 |
| 4) |
Demonstrate the ability to apply manual and computer based quantitative and qualitative research techniques. |
4 |
| 5) |
Make important and strategic decisions by using and examining qualitative and quantitative research datas. |
1 |
| 6) |
Demonstrate the ability to critically debate about public relations and marketing communications campaigns and cases presented by the contribution of professionals from communication sector. |
2 |
| 7) |
Detailly analyze persuasion processes in communication and gain knowledge on the psychology of persuasion and perception. |
4 |
| 8) |
Broaden the knowledge on public relations processes by discussing the details of new approaches in the field. |
3 |
| 9) |
Demonstrate the capability of solving public relations related problems encountered in the area of corporate communications. |
2 |
| 10) |
Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations and marketing communications. |
2 |