| Language of instruction: |
Turkish |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Instructor OĞUZHAN AKAY |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
creative process and personality. |
|
| 3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
| 4) |
Having fun, being innovative and idea lover. Exercises. |
|
| 5) |
Lock on to target. Being childish and enhancing curiosity. |
|
| 6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
|
| 7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
|
| 8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
|
| 9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
|
| 10) |
Execution of ideas. Exercises. |
Preparation of homework. |
| 11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
|
| 12) |
Strategy and media products. Deadline for 4th Homework. |
|
| 13) |
Methods of copy and script writing. |
|
| 14) |
Review. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. |
2 |
| 2) |
To act in accordance with ethical principles and values in professional practice. |
1 |
| 3) |
To use life-long learning, problem-solving and critical thinking skills. |
4 |
| 4) |
To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. |
1 |
| 5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
3 |
| 6) |
To have skills for training and consulting according to health education needs of individual, family and the community. |
1 |
| 7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
3 |
| 8) |
To be able to use skills for effective communication. |
5 |
| 9) |
To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. |
1 |
| 10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
1 |
| 11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
1 |
| 12) |
To be a role model with contemporary and professional identity. |
4 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
