REK5301 Creativity in Marketing CommunicationBahçeşehir UniversityDegree Programs INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
REK5301 Creativity in Marketing Communication Fall 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor OĞUZHAN AKAY
Course Lecturer(s): Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components: None
Course Objectives: Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production.

Learning Outcomes

The students who have succeeded in this course;
1- will be able to identify the creative process.
2- will be able to identify process of defining problem. Problem/Solution.
3- will be able to gather information and use of information.
4- will be able to execute the ideas.

Course Content

In this course, students learn how to produce creative content for advertisements and to manage this creative process. The trends in advertising industry in Turkey and in the world are analysed. Afterwards students turn their theoretical knowledge to practice.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) creative process and personality.
3) Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework.
4) Having fun, being innovative and idea lover. Exercises.
5) Lock on to target. Being childish and enhancing curiosity.
6) How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework.
7) Process of defining problem. Problem/Solution. Ways of seeing.
8) Gathering information and use of information. Revising and passing the rules during the search of idea.
9) Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework.
10) Execution of ideas. Exercises. Preparation of homework.
11) Basic determinants of the copywriting process. Briefing for final presentations.
12) Strategy and media products. Deadline for 4th Homework.
13) Methods of copy and script writing.
14) Review.

Sources

Course Notes / Textbooks: Ders notları haftalık olarak verilecektir.

Course notes will be given weekly.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 4 % 20
Presentation 1 % 40
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 70
Presentations / Seminar 3 24
Homework Assignments 13 45
Final 1 16
Total Workload 197

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture,
2) Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions,
3) Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts,
4) Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires,
5) Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately,
6) Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture,
7) Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature,
8) Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art,
9) Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture,