| Language of instruction: |
Turkish |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
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| Mode of Delivery: |
Face to face
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| Course Coordinator : |
Instructor OĞUZHAN AKAY |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
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| Recommended Optional Program Components: |
None |
| Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
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| 2) |
creative process and personality. |
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| 3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
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| 4) |
Having fun, being innovative and idea lover. Exercises. |
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| 5) |
Lock on to target. Being childish and enhancing curiosity. |
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| 6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
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| 7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
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| 8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
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| 9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
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| 10) |
Execution of ideas. Exercises. |
Preparation of homework. |
| 11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
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| 12) |
Strategy and media products. Deadline for 4th Homework. |
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| 13) |
Methods of copy and script writing. |
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| 14) |
Review. |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics, science and Mechatronics Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. |
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| 2) |
Identify, formulate, and solve complex Mechatronics Engineering problems; select and apply proper modeling and analysis methods for this purpose. |
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| 3) |
Design complex Mechatronic systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. |
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| 4) |
Devise, select, and use modern techniques and tools needed for solving complex problems in Mechatronics Engineering practice; employ information technologies effectively. |
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| 5) |
Design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Mechatronics Engineering. |
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| 6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Mechatronics-related problems. |
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| 7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions. |
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| 8) |
Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself. |
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| 9) |
Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Mechatronics Engineering applications. |
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| 10) |
Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
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| 11) |
Acquire knowledge about the effects of practices of Mechatronics Engineering on health, environment, security in universal and social scope, and the contemporary problems of Mechatronics engineering; is aware of the legal consequences of Mechatronics engineering solutions. |
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