Language of instruction: |
Turkish |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Instructor OĞUZHAN AKAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
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Recommended Optional Program Components: |
None |
Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
Week |
Subject |
Related Preparation |
1) |
Introduction |
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2) |
creative process and personality. |
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3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
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4) |
Having fun, being innovative and idea lover. Exercises. |
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5) |
Lock on to target. Being childish and enhancing curiosity. |
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6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
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7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
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8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
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9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
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10) |
Execution of ideas. Exercises. |
Preparation of homework. |
11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
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12) |
Strategy and media products. Deadline for 4th Homework. |
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13) |
Methods of copy and script writing. |
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14) |
Review. |
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Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
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2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
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3) |
Qualify in design directing through analysis and design processes. |
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4) |
Display creative thinking, approach and production process skills.
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5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
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6) |
Identify complementary design solutions in the visual field in order to solve communication problems.
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7) |
Perform necessary operational skills in order to finalize products in the visual communication design field.
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8) |
Evaluate recent design trends and the evolving aesthetic perspectives.
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9) |
Use recent design softwares that coincide with the developing information technologies and communication channels.
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10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field.
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11) |
Perform necessary time management in order to complete a visual communication design project.
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12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
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13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
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14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
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