Language of instruction: |
Turkish |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Instructor OĞUZHAN AKAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
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Recommended Optional Program Components: |
None |
Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
Week |
Subject |
Related Preparation |
1) |
Introduction |
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2) |
creative process and personality. |
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3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
4) |
Having fun, being innovative and idea lover. Exercises. |
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5) |
Lock on to target. Being childish and enhancing curiosity. |
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6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
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7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
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8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
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9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
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10) |
Execution of ideas. Exercises. |
Preparation of homework. |
11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
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12) |
Strategy and media products. Deadline for 4th Homework. |
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13) |
Methods of copy and script writing. |
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14) |
Review. |
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Program Outcomes |
Level of Contribution |
1) |
As a world citizen, she is aware of global economic, political, social and ecological developments and trends. |
2 |
2) |
He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. |
2 |
3) |
Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. |
2 |
4) |
Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. |
2 |
5) |
Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. |
1 |
6) |
Comprehends new ways of doing business using digital technologies. and new market structures. |
2 |
7) |
Takes critical approach to economic and social problems and develops analytical solutions. |
1 |
8) |
Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. |
2 |
9) |
In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. |
2 |
10) |
Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. |
1 |
11) |
Generates original and innovative ideas in the works she/he contributes as part of a team. |
2 |