Language of instruction: |
Turkish |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
|
Mode of Delivery: |
Face to face
|
Course Coordinator : |
Instructor OĞUZHAN AKAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
|
Recommended Optional Program Components: |
None |
Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
Week |
Subject |
Related Preparation |
1) |
Introduction |
|
2) |
creative process and personality. |
|
3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
4) |
Having fun, being innovative and idea lover. Exercises. |
|
5) |
Lock on to target. Being childish and enhancing curiosity. |
|
6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
|
7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
|
8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
|
9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
|
10) |
Execution of ideas. Exercises. |
Preparation of homework. |
11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
|
12) |
Strategy and media products. Deadline for 4th Homework. |
|
13) |
Methods of copy and script writing. |
|
14) |
Review. |
|
|
Program Outcomes |
Level of Contribution |
1) |
Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. |
|
2) |
Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. |
|
3) |
Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives |
|
4) |
Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). |
|
5) |
Employ ethical sensitivity while doing assessment, research or working with groups. |
|
6) |
Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). |
|
7) |
Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. |
|
8) |
Attain preliminary knowledge for psychological measurement and evaluation. |
|
9) |
To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. |
3 |