| MARKETING (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5999 | Project | Fall | 0 | 0 | 0 | 16 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURÇAK VATANSEVER DURMAZ |
| Recommended Optional Program Components: | None |
| Course Objectives: | The objective of this course, is to develop academic research skills among the students. An advisory help will come from lecturers that the students select while they are preparing their statement. A final presentation will be made after the preparation of the final project. |
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The students who have succeeded in this course; Students who successfully finish this course, Will have the ability to make academic research, and will be capable of developing a statement both in theory and practice. After finishing the final project, students will present their statements to their advising lecturer. This presentation will provide the students a professional way of making presentations. |
| Week | Subject | Related Preparation |
| Course Notes / Textbooks: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 100 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % 100 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Field Work | 14 | 28 |
| Study Hours Out of Class | 14 | 28 |
| Presentations / Seminar | 14 | 28 |
| Project | 14 | 28 |
| Total Workload | 112 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |