ACTUARIAL SCIENCE (TURKISH, NON-THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5201	Marketing Management	Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Dr. Öğr. Üyesi ÖZLEN ONURLU Prof. Dr. YAMAN ÖZTEK Instructor LEVENT BAĞCI Dr. Öğr. Üyesi FATİH ANIL Assoc. Prof. GÖZDE ÖYMEN Prof. Dr. ELİF OKAN Assoc. Prof. UĞUR CEVDET PANAYIRCI Assoc. Prof. CEYDA AYSUNA TÜRKYILMAZ
Recommended Optional Program Components:	None
Course Objectives:	The Marketing Management course provides an introduction to basic concepts and methods in marketing. There are two primary objectives of the course. First one is to provides an overview of marketing processes and marketing principles with a framework that presents marketing as a value creation process. The second objective is to develop students’ ability to think analytically and strategically in addressing marketing problems.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
Participants learn how to evaluate marketplace potential and risk from the perspective of the firm's unique ability to develop and deliver goods and services of meaningful customer value. This will be accomplished by conducting several case studies of actual marketing problems. Attendees can apply the key concepts to their practical business situations.

Course Content

Within the context of this course, the new approaches of marketing will analyse and marketing strategies and marketing planning will be mentioned. Example situations will be discuss in order to do analysis of Consumer Behaviour, Market segmentation, targeting and Positioning.

Weekly Detailed Course Contents

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Sources

Course Notes / Textbooks:

Mehmet Karafakıoğlu. Pazarlama İlkeleri. Literatür
Ahmet Hamdi İslamoğlu. Pazarlama Yönetimi. Betaş
İsmet Mucuk. Pazarlama İlkeleri. Türkmen Kitapevi
Marketing Management, Kotler & Keller, 2012, Prentice Hall
Günümüzde Pazarlamanın Temelleri / Philip Kotler / Optimist / 2004
A’ dan Z’ ye Pazarlama / Philip Kotler / Mediacat / 2005 Kotler ve Pazarlama / Philip Kotler / Lifecycle / 2009

References:

Pazarlama Ustasından Pazarlama Dersleri / Laura Mazur / Mediacat / 2008

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Application	1	% 10
Quizzes	5	% 20
Homework Assignments	14	% 10
Presentation	1	% 20
Midterms	1	% 10
Final	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 80
PERCENTAGE OF FINAL WORK		% 20
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Acquire the quantitative skills to become an actuary.
2)	Will know about risks and ways to manage risk.
3)	Will know about financial planning and its role in actuarial management.
4)	Will be able to design new products and carry profitability tests and scenario analyses.
5)	Besides gaining competence in theoretical subjects, the graduate will also be aware of practical issues and applications through lecturers and instructors who have market experience.
6)	Will be able to follow all innovations and carry on research on the particular area.
7)	Will share information with colleagues and will use it for project development..
8)	Will be able to apply and make the necessary adaptation to all new rules and regulations.