| MBA (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5255 | Strategic Marketing Practices | Fall | 3 | 0 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Assist. Prof. KAZIM SELÇUK TUZCUOĞLU Assist. Prof. FATİH ANIL Assoc. Prof. YUSUF CAN ERDEM Prof. Dr. ÖZGÜR ÇENGEL Dr. ZEYNEP LEMBET Instructor REHA TARTICI Dr. MİTHAT BÜLENT ÖZMEN Assoc. Prof. UĞUR CEVDET PANAYIRCI |
| Recommended Optional Program Components: | None |
| Course Objectives: | Strategic Marketing Practices course , students today until they see the application by combining different courses , holistic view of aims to be able to produce solutions to more complex marketing problems. Not only their creativity , in different activities , operational , Human Resources , Production Oriented well aware of the problem , the research aims to develop the capacity to produce reasonable solutions from the data in the visit. |
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The students who have succeeded in this course; The two leading companies in the sector will be given by the authorities after the brief and inform your participants themselves the questions in groups / making detailed studies on the problem to produce solutions and will learn a roadmap to propose to deliver the most effective results. Each class faculty with at least one institution Authority ( total of at least 2 members) will form a jury and evaluate projects in accordance with established criteria . |
| 1: Harvard Business Review ( HBR) examination of welded base and HBR article Case studies 2 : A time to be given by leading companies in the industry work Harvard Business Review will be discussed at the beginning of the course by examining the basic articles origin . Then, the participants of the study time for each week questions / problems are expected to produce a solution . Need to be assessed with a holistic perspective of these studies include different marketing problems. Each participant is responsible for case studies of individual that week . In addition, each week consisting of two people 2 or 3 groups by examining the work of the time he started the week in detail , we will offer in the classroom. |
| Week | Subject | Related Preparation |
| 1) | Introduction and Information | Weekly Reading |
| 2) | Discussion of Basic Articles | Weekly Reading |
| 3) | HyundaiCard's Marketing Strategy & Wal-Mart Stores | Weekly Reading |
| 4) | The New Beetle & Walt Disney Co.: The Entertainment King | Weekly Reading |
| 5) | Samsung Electronics & Harley-Davidson: Preparing for the Next Century | Weekly Reading |
| 6) | Apple Inc., 2008 & Launching the BMW Z3 Roadster | Weekly Reading |
| 7) | Midterm | None |
| 8) | Sectoral Case Study 1- Briefing | Weekly Reading |
| 9) | Sectoral Case Study 1 - Study / Work | Weekly Reading |
| 10) | Sectoral Case Study 1 - Presentations | Weekly Reading |
| 11) | Sectoral Case Study 2- Briefing | Weekly Reading |
| 12) | Sectoral Case Study 2 - Study / Work | Weekly Reading |
| 13) | Sectoral Case Study 2- Presentations | Weekly Reading |
| 14) | Toyota Motor Corp.: Launching Prius& Virgin Mobile USA: Pricing for the Very First Time | Weekly Reading |
| Course Notes / Textbooks: | Marketing Strategy: An Overview (Product Number: 500005-PDF-ENG) E. Raymond Corey Note on Marketing Strategy (Product Number: 598061-PDF-ENG) Robert J. Dolan |
| References: | The Seven Questions of Marketing Strategy (Product Number: UV2974-PDF-ENG) Paul W. Farris, Mark Parry, Rajkumar Venkatesan Market Segmentation, Target Market Selection, and Positioning (Product Number: 506019-PDF-ENG) Miklos Sarvary, Anita Elberse |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Midterms | 1 | % 40 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 13 | 7 | 91 |
| Study Hours Out of Class | 12 | 3 | 36 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, | |
| 2) | Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, | |
| 3) | Using theoretical and practical information and skills gained at the expertise level in the field business administration, | |
| 4) | Analyzing problems requiring expertise in the field business administration by using scientific research methods, | |
| 5) | Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, | |
| 6) | Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, | |
| 7) | Evaluating the knowledge related to the field of business administration through critical perspective, | |
| 8) | Communicating systematically the recent developments and one’s s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, | |
| 9) | Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. | |
| 10) | Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, |