Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
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2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
|
6) |
Competitive restrictions |
|
7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
|
9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
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Program Outcomes |
Level of Contribution |
1) |
He/she applies theoretical marketing knowledge on business life. |
|
2) |
He/she performs legal responsibilities of business, follows and applies legislation. |
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3) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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4) |
He/she determines, analyses and solves problems that appear in marketing. |
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5) |
He/she adopts and implements new marketing approaches developed for the changing markets. |
|
6) |
He/she follows and applies vocational current and economic developments in national and international area. |
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7) |
He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |
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8) |
He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |
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