Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
|
2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
|
6) |
Competitive restrictions |
|
7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
|
9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
|
Program Outcomes |
Level of Contribution |
1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Management of Health Scşences field. |
3 |
2) |
To act in accordance with ethical principles and values in management, to learn and implement related regulations and guides. |
3 |
3) |
To use life-long learning, problem-solving and critical thinking skills. |
3 |
4) |
To identify the process of management functions (management and organization, public relations, human resources, cost accounting, marketing) in the Management of Health Sciences field. |
2 |
5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
2 |
6) |
To have skills for planning training programs and projects according to health education needs of individual, family and the community. |
2 |
7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
2 |
8) |
To be able to use effective communication skills; to take responsibility as a team member in collaboration with other professions. |
2 |
9) |
To have skills for research, planning and practice about health systems and health information systems field within national and international level. |
2 |
10) |
To be able to search for literature in health sciences and management and information sources to access to information and use the information effectively. |
2 |
11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
2 |
12) |
To be a role model with contemporary and professional identity. |
2 |