TEXTILE AND FASHION DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4634 | Ad Law | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of this course is to provide an understanding of the legal issues facing advertising and to examine and discuss the regulation standards in Turkey. |
The students who have succeeded in this course; Upon completing this course, students will; 1- Think critically about legal problems and solutions unique to advertising practice. 2- Conduct legal research and evaluate information by methods appropriate to the professions, audiences, and purposes that advertising targets/serves. 3- Understand ethical aspect of advertising practice through the assessment of legal regulations. |
This course involves the examination of legal regulations in terms of the advertising practice in Turkey. |
Week | Subject | Related Preparation |
1) | Introduction: Overview of the syllabus. | |
2) | Advertising monitoring in Turkey: - RÖK - International advertising practice principles | Related reading from the course book. |
3) | False advertising overview. | Related reading from the course book. |
4) | False advertising: What is the truth? | Related reading from the course book. |
5) | Copyrights | |
6) | Competitive restrictions | |
7) | Rising trend: Product placement. - What do new regulations bring? | Supplementary reading will be distributed. |
8) | Case studies | |
9) | Looking from the consumer side. | |
10) | Ethical issues in advertising: - Special audiences: Children and youth | Related reading from the course book. |
11) | Ethical issues in advertising: - Telling the truth. | Selected reading from the course book. |
12) | Advertising law in practice: Professional point of view 1 - Guest speaker (Regulator) | |
13) | Advertising law in practice: Professional point of view 2 - Guest speaker (Advertiser) | |
14) | Advertising monitoring in a digital age: - Guest speaker (digital agency) |
Course Notes / Textbooks: | Reklam ve reklam mevzuatı, Zakir Avşar / Müge Elden |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 6 | 84 |
Midterms | 1 | 4 | 4 |
Final | 1 | 4 | 4 |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |