Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
|
2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
|
6) |
Competitive restrictions |
|
7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
|
9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
|
Program Outcomes |
Level of Contribution |
1) |
List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. |
|
2) |
Have the knowledge of legal methodology and methods of comment. |
|
3) |
Comment the modern legal gains with the historical knowledge. |
|
4) |
Have the knowledge of philosophical currents of thought which are the bases of legal rules. |
|
5) |
Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. |
|
6) |
Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. |
|
7) |
Use at least one foreign language as scientific language. |
|
8) |
Have the knowledge of the political and juridical foundation of the state. |
|
9) |
Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. |
|
10) |
Have the ability to resolve the disagreements which can violate the social order in national or international level. |
|
11) |
Have the ability to prevent the juridical disagreements between individuals. |
|
12) |
Have the knowledge of international and comparative law systems. |
|
13) |
Have the knowledge of the construction and the conduct of the national and international commercial relations. |
|
14) |
Use Turkish in an efficient way both verbal and written. |
|
15) |
Have the professional and ethical responsibility. |
|
16) |
Have the knowledge on the European Union’s legislation and institutions. |
|
17) |
Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. |
|
18) |
Have the knowledge of the operation of the national and the international judicial bodies. |
|