ADV4634 Ad LawBahçeşehir UniversityDegree Programs CIVIL ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
CIVIL ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4634 Ad Law Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: The main objective of this course is to provide an understanding of the legal issues facing advertising and to examine and discuss the regulation standards in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;


1- Think critically about legal problems and solutions unique to advertising practice.
2- Conduct legal research and evaluate information by methods appropriate to the professions, audiences, and purposes that advertising targets/serves.
3- Understand ethical aspect of advertising practice through the assessment of legal regulations.

Course Content

This course involves the examination of legal regulations in terms of the advertising practice in Turkey.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Overview of the syllabus.
2) Advertising monitoring in Turkey: - RÖK - International advertising practice principles Related reading from the course book.
3) False advertising overview. Related reading from the course book.
4) False advertising: What is the truth? Related reading from the course book.
5) Copyrights
6) Competitive restrictions
7) Rising trend: Product placement. - What do new regulations bring? Supplementary reading will be distributed.
8) Case studies
9) Looking from the consumer side.
10) Ethical issues in advertising: - Special audiences: Children and youth Related reading from the course book.
11) Ethical issues in advertising: - Telling the truth. Selected reading from the course book.
12) Advertising law in practice: Professional point of view 1 - Guest speaker (Regulator)
13) Advertising law in practice: Professional point of view 2 - Guest speaker (Advertiser)
14) Advertising monitoring in a digital age: - Guest speaker (digital agency)

Sources

Course Notes / Textbooks: Reklam ve reklam mevzuatı, Zakir Avşar / Müge Elden
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Midterms 1 4 4
Final 1 4 4
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science and civil engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3) Ability to design a complex system, process, structural and/or structural members to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4) Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in civil engineering applications; ability to use civil engineering technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or civil engineering research topics.
6) Ability to work effectively within and multi-disciplinary teams; individual study skills.
7) Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing.
8) Awareness of the necessity of lifelong learning; ability to access information to follow developments in civil engineering technology.
9) To act in accordance with ethical principles, professional and ethical responsibility; having awareness of the importance of employee workplace health and safety.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of civil engineering solutions.