ADV4634 Ad LawBahçeşehir UniversityDegree Programs DIGITAL GAME DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
DIGITAL GAME DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4634 Ad Law Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: The main objective of this course is to provide an understanding of the legal issues facing advertising and to examine and discuss the regulation standards in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;


1- Think critically about legal problems and solutions unique to advertising practice.
2- Conduct legal research and evaluate information by methods appropriate to the professions, audiences, and purposes that advertising targets/serves.
3- Understand ethical aspect of advertising practice through the assessment of legal regulations.

Course Content

This course involves the examination of legal regulations in terms of the advertising practice in Turkey.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Overview of the syllabus.
2) Advertising monitoring in Turkey: - RÖK - International advertising practice principles Related reading from the course book.
3) False advertising overview. Related reading from the course book.
4) False advertising: What is the truth? Related reading from the course book.
5) Copyrights
6) Competitive restrictions
7) Rising trend: Product placement. - What do new regulations bring? Supplementary reading will be distributed.
8) Case studies
9) Looking from the consumer side.
10) Ethical issues in advertising: - Special audiences: Children and youth Related reading from the course book.
11) Ethical issues in advertising: - Telling the truth. Selected reading from the course book.
12) Advertising law in practice: Professional point of view 1 - Guest speaker (Regulator)
13) Advertising law in practice: Professional point of view 2 - Guest speaker (Advertiser)
14) Advertising monitoring in a digital age: - Guest speaker (digital agency)

Sources

Course Notes / Textbooks: Reklam ve reklam mevzuatı, Zakir Avşar / Müge Elden
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Midterms 1 4 4
Final 1 4 4
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2) Analyze, synthesize, and evaluate information and ideas from various perspectives.
3) Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4) Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5) Understand the technology and computational principles involved in developing games and master the use of game engines.
6) Understand the process of creation and use of 2D and 3D assets and animation for video games.
7) Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8) Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9) Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10) Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11) Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12) Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.