Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4634 Ad Law Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: The main objective of this course is to provide an understanding of the legal issues facing advertising and to examine and discuss the regulation standards in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;

1- Think critically about legal problems and solutions unique to advertising practice.
2- Conduct legal research and evaluate information by methods appropriate to the professions, audiences, and purposes that advertising targets/serves.
3- Understand ethical aspect of advertising practice through the assessment of legal regulations.

Course Content

This course involves the examination of legal regulations in terms of the advertising practice in Turkey.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Overview of the syllabus.
2) Advertising monitoring in Turkey: - RÖK - International advertising practice principles Related reading from the course book.
3) False advertising overview. Related reading from the course book.
4) False advertising: What is the truth? Related reading from the course book.
5) Copyrights
6) Competitive restrictions
7) Rising trend: Product placement. - What do new regulations bring? Supplementary reading will be distributed.
8) Case studies
9) Looking from the consumer side.
10) Ethical issues in advertising: - Special audiences: Children and youth Related reading from the course book.
11) Ethical issues in advertising: - Telling the truth. Selected reading from the course book.
12) Advertising law in practice: Professional point of view 1 - Guest speaker (Regulator)
13) Advertising law in practice: Professional point of view 2 - Guest speaker (Advertiser)
14) Advertising monitoring in a digital age: - Guest speaker (digital agency)


Course Notes / Textbooks: Reklam ve reklam mevzuatı, Zakir Avşar / Müge Elden

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Midterms 1 4 4
Final 1 4 4
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.