| Week |
Subject |
Related Preparation |
| 1) |
Introduction: Overview of the syllabus. |
|
| 2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
| 3) |
False advertising overview. |
Related reading from the course book. |
| 4) |
False advertising: What is the truth? |
Related reading from the course book. |
| 5) |
Copyrights |
|
| 6) |
Competitive restrictions |
|
| 7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
| 8) |
Case studies |
|
| 9) |
Looking from the consumer side. |
|
| 10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
| 11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
| 12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
| 13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
| 14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
|
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
4 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
|
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
|
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
|
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
|
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
|
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
|
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
|
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
|
| 12) |
To be able to identify and meet the demands of learning requirements.
|
|
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
5 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
