Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
|
2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
|
6) |
Competitive restrictions |
|
7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
|
9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
|
Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
|
2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
|
3) |
Qualify in design directing through analysis and design processes. |
|
4) |
Display creative thinking, approach and production process skills. |
|
5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
|
6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
|
7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
|
8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
|
9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
|
10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
|
11) |
Perform necessary time management in order to complete a visual communication design project. |
|
12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
|
13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
|
14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
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