ADV4634 Ad LawBahçeşehir UniversityDegree Programs PSYCHOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PSYCHOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4634 Ad Law Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: The main objective of this course is to provide an understanding of the legal issues facing advertising and to examine and discuss the regulation standards in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;


1- Think critically about legal problems and solutions unique to advertising practice.
2- Conduct legal research and evaluate information by methods appropriate to the professions, audiences, and purposes that advertising targets/serves.
3- Understand ethical aspect of advertising practice through the assessment of legal regulations.

Course Content

This course involves the examination of legal regulations in terms of the advertising practice in Turkey.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Overview of the syllabus.
2) Advertising monitoring in Turkey: - RÖK - International advertising practice principles Related reading from the course book.
3) False advertising overview. Related reading from the course book.
4) False advertising: What is the truth? Related reading from the course book.
5) Copyrights
6) Competitive restrictions
7) Rising trend: Product placement. - What do new regulations bring? Supplementary reading will be distributed.
8) Case studies
9) Looking from the consumer side.
10) Ethical issues in advertising: - Special audiences: Children and youth Related reading from the course book.
11) Ethical issues in advertising: - Telling the truth. Selected reading from the course book.
12) Advertising law in practice: Professional point of view 1 - Guest speaker (Regulator)
13) Advertising law in practice: Professional point of view 2 - Guest speaker (Advertiser)
14) Advertising monitoring in a digital age: - Guest speaker (digital agency)

Sources

Course Notes / Textbooks: Reklam ve reklam mevzuatı, Zakir Avşar / Müge Elden
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Midterms 1 4 4
Final 1 4 4
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills.
2) To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior.
3) To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques).
4) To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies).
5) To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas.
6) To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization.
7) To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies.
8) To gain the basic knowledge and skills necessary for psychological assessment and evaluation.
9) To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes.
10) To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society.
11) To have problem solving skills and to be able to develop the necessary analytical approaches for this.
12) To be able to criticize any subject in business and academic life and to be able to express their thoughts.