| Week |
Subject |
Related Preparation |
| 1) |
Introduction: Overview of the syllabus. |
|
| 2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
| 3) |
False advertising overview. |
Related reading from the course book. |
| 4) |
False advertising: What is the truth? |
Related reading from the course book. |
| 5) |
Copyrights |
|
| 6) |
Competitive restrictions |
|
| 7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
| 8) |
Case studies |
|
| 9) |
Looking from the consumer side. |
|
| 10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
| 11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
| 12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
| 13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
| 14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. |
|
| 2) |
Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. |
|
| 3) |
Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives |
|
| 4) |
Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). |
|
| 5) |
Employ ethical sensitivity while doing assessment, research or working with groups. |
|
| 6) |
Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). |
|
| 7) |
Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. |
|
| 8) |
Attain preliminary knowledge for psychological measurement and evaluation. |
|
| 9) |
To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. |
3 |