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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV1115	Photography	Spring	2	2	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TOLGA HEPDİNÇLER
Course Lecturer(s):	Dr. Öğr. Üyesi TOLGA HEPDİNÇLER Prof. Dr. NAZLI EDA NOYAN CELAYİR Dr. Öğr. Üyesi PRÖHL JOCHEN JAKOB Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to provide a basic knowledge and understanding of photography by introducing technical, theoretical and historical issues that surround camera-made images. Classes will take place in an interactive setting comprised of lectures, screenings, assignments and discussion sessions. Students will be encouraged to develop a critical familiarity with the medium through personal experimentation and collective critique.

Learning Outcomes

The students who have succeeded in this course;
1. Define the basic terms and concepts of photography.
2. Identify the structure of the camera and its equipment.
3. Recognize the relationships between exposure variables and how they affect the photographic image.
4. Categorize various types of lenses and their applications.
5. Recognize the compositional elements.
6. Understand photography terminology.
7. Put into practice the use of camera variables.
8. Recognize digital photography technology and equipment.
9. Put into practice the use of compositional elements according to principles of art.

Course Content

The topics of this course includes: a detailed history of photography: cameras (35 mm, medium and large format cameras); lenses; (standard, wide angle, narrow angle (tele) and zoom lenses); exposure control mechanisms (aperture, shutter; stop motion; depth of field control); light measuring; exposure modes, filters and asset accessories; image design; digital photography processing and editing

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Reviving the course structure and objectives
2)	What is Photography? Understanding contemporary practices of photography
3)	Camera Types and Formats & Basic Camera modes and Operations.
4)	Exposure Control I: (Depth of Field and Aperture)
5)	Exposure Control II: (Shutter/Movement/Blur/ISO)
6)	Lenses (Use of different types of lenses, focal lenght)
7)	Principals of Composition (Unity, Variety, Emphasis, Movement, Perspective, Balance Aspect Ratio)
8)	Elements of Composition: (Space, Line, Color, Size, Shape, Value)
9)	Concept and Practice of Digital Photography
10)	Visual Storytelling I: Basics (Subject & Concept; Signs & Symbols, Textuality, Narrative)
11)	Visual Storytelling II: Photographer’s Eye (Detail, Frame, Vantage Point, Time)
12)	Genres and Practices: Portrait Landscape, Still Life, Self-Portrait
13)	Genres and Practices: Documentary, Photojournalism, Fashion, Body, Image Manipulation
14)	Contemporary Photography Practices: Understanding Photography of Today's Visual Culture

Sources

Course Notes / Textbooks:	Langford, Michael (2010) Langford's Basic Photography: The guide for serious photographers. (Accessible through Barbaros Library online books) Hamilton, Trenton (2017) Photography: Equipment, techniques, styles and Practice. (Accessible through Barbaros Library online books)
References:	Bull, Stephen (2010) Photography. (Accessible through Barbaros Library online books) Weels, Liz, et al. (2003) The photography reader. (Barbaros Library Catalogue Number TR 146. P46 2003) Ingledew, John & Gullachasen, Lorenz (2013) Photography (Accessible through Barbaros Library online books)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	4	% 60
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	2	26
Homework Assignments	4	10	40
Final	1	3	3
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	1
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	1
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	1
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	4
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	5